Amazon Handmade Vs Etsy: a Comparative Guide

amazon handmade vs etsy

As you dive into the world of handmade goods, you may find yourself torn between Amazon Handmade and Etsy. Both platforms offer unique opportunities for sellers like you.

Let's explore the ins and outs of each, weighing the pros and cons to help you make an informed decision. By the end, you'll have a clearer picture of whether Amazon Handmade or Etsy is the right fit for your creative business.

Key Takeaways

  • Etsy focuses on community and handmade products, while Amazon Handmade provides higher visibility and broader customer reach.
  • Etsy emphasizes artistry and craftsmanship, while Amazon Handmade offers lower selling fees and increased visibility.
  • Consider personal touch and community feel vs. efficient shipping and broader customer base when choosing between Etsy and Amazon Handmade.
  • Evaluate fee structures, fulfillment options, unique features, and marketing reach to make an informed decision that aligns with your selling goals.

Overview of Etsy and Amazon Handmade

When comparing Etsy and Amazon Handmade, you'll notice distinct differences between the two platforms. Understanding the pros and cons of selling on Etsy versus Amazon Handmade will help you make an informed decision.

Let's explore these points further to determine the best fit for your handmade goods.

Key Differences Between Etsy and Amazon Handmade

You regularly browse online marketplaces for unique handmade items, so comparing Etsy and Amazon Handmade can help you make an informed choice.

Etsy is well-known for its community feel and focus on handmade products, allowing sellers to connect with buyers who appreciate the artistry and craftsmanship behind each item.

On the other hand, Amazon Handmade offers a vast customer base due to its association with the Amazon brand, potentially leading to higher visibility for your products.

When deciding where to sell your handmade goods, consider whether you value the personal touch and community aspect of Etsy or the broader reach and convenience of Amazon Handmade.

Both platforms have their strengths, so choose the one that aligns best with your goals for selling handmade items.

Pros and Cons of Selling on Etsy

One key aspect to consider when selling on Etsy is the platform's emphasis on community and handmade products. As an Etsy seller, you have the opportunity to connect with a community of like-minded individuals who appreciate the value of unique, handmade items. Etsy provides a platform where you can showcase your creativity and craftsmanship, attracting customers who specifically seek out handmade goods.

However, it's essential to be aware of the Etsy fees associated with selling on the platform, including listing fees, transaction fees, and payment processing fees. While Etsy offers a supportive environment for small businesses and artisans, it's crucial to weigh these pros and cons before diving into the world of selling on Etsy.

Transitioning to the next section, let's explore the pros and cons of selling on Amazon Handmade.

Pros and Cons of Selling on Amazon Handmade

Considering the marketplace options for selling handmade goods, weighing the advantages and drawbacks of Amazon Handmade is essential for informed decision-making.

When deciding to become an Amazon Handmade seller, keep in mind the following:

  1. Lower Selling Fees: Amazon Handmade generally charges lower selling fees compared to Etsy, allowing you to keep more of your profits.
  2. Higher Transaction Fees: However, Amazon Handmade has slightly higher transaction fees than Etsy, which may impact your overall revenue.
  3. Increased Visibility: Selling on Amazon Handmade can provide greater exposure to a vast customer base, potentially boosting your sales.
  4. Limited Artisan Community Feel: On the flip side, some sellers miss the close-knit artisan community vibe that Etsy offers.

Consider these points to align your selling goals with the platform that best suits your needs.

Selling on Amazon Handmade vs Etsy

When weighing the decision between selling on Amazon Handmade or Etsy, consider factors like listing fees, seller fees, and payment processing costs. Understanding the differences in these areas can help you make an informed choice that aligns with your business goals and budget.

Take a close look at how each platform handles these fees to maximize your profits and reach your target audience effectively.

Comparison of Amazon Handmade vs Etsy Listing Fees

You will notice a distinct difference in the listing fees between Amazon Handmade and Etsy when selling your products. Here are some key points to consider:

  1. Etsy: Embrace the sense of community with Etsy's listing fee of $0.20 per item.
  2. Amazon Handmade: Experience the reach of a global marketplace with Amazon Handmade's fee of $0.15 per item.
  3. Etsy: Enjoy the connection with buyers while paying a 5% payment processing fee.
  4. Amazon Handmade: Benefit from Amazon's vast customer base and pay a 15% referral fee.

Transitioning into the subsequent section about 'selling handmade goods: Etsy seller fees vs Amazon Handmade seller fees,' you can make an informed decision based on these fee structures.

Selling Handmade Goods: Etsy Seller Fees vs Amazon Handmade Seller Fees

To compare the seller fees for selling handmade goods on Amazon Handmade and Etsy, assess the differences in their fee structures.

When you set up your Etsy shop, you'll encounter a 0.20 listing fee per item, and Etsy charges a 5% transaction fee along with a 3% + 0.25 payment processing fee.

On the other hand, Amazon Handmade offers a more straightforward fee system with no listing fees, but it charges a 15% referral fee on each sale.

While Etsy sellers may find the initial listing fees daunting, the lower referral fee on Amazon Handmade could be advantageous for higher-priced items.

Consider your product pricing and sales volume to determine which platform aligns best with your Etsy store or Amazon Handmade offers.

Payment Processing and Transaction Fees: Etsy vs Amazon Handmade

Continuing from the comparison of seller fees, delve into the payment processing and transaction fees on Etsy and Amazon Handmade to further evaluate the differences between the two platforms. When it comes to payment processing and transaction fees, here's what you need to consider:

  1. Etsy: Offers payment processing through Etsy Payments, simplifying transactions for both buyers and sellers.
  2. Amazon Handmade: Provides a streamlined payment process through Amazon's established payment system.
  3. Etsy: Charges a 5% transaction fee on the sale price, excluding shipping costs.
  4. Amazon Handmade: Imposes a 15% referral fee on the total sales price, including the cost of shipping.

Understanding these fee structures can help you make an informed decision based on your specific needs and preferences.

Pros and Cons of Etsy and Amazon Handmade

When considering whether to sell on Etsy or Amazon Handmade, you should weigh the advantages of the Etsy platform, the drawbacks of Amazon Handmade, and the unique features that each marketplace offers.

In general, Etsy is known for its strong community of buyers looking for unique, handmade items.

On the other hand, Amazon Handmade may offer a larger audience due to its massive customer base.

Ultimately, the decision of which platform to choose will depend on your specific business needs and goals.

Advantages of Selling Handmade Items on Etsy

Sell your handmade items on Etsy to tap into a community of craft enthusiasts and buyers seeking unique, artisanal products. Etsy allows you to connect with a like-minded community of creators and shoppers who appreciate the value of handmade goods. As a handmade seller on Etsy, you can showcase your craft to a global audience, expanding your reach beyond local markets. Etsy provides a platform where you can tell the story behind each handmade item, creating a personal connection with potential buyers. By selling on Etsy, you become part of a supportive network of artisans who share tips, advice, and encouragement, fostering a sense of belonging in the handmade community. Join Etsy today to start sharing your handmade creations with the world!

  1. Connect with a community that values handmade craftsmanship.
  2. Showcase your creations to a global audience of eager buyers.
  3. Share the story behind your handmade items to create personal connections.
  4. Become part of a supportive network of fellow artisans who understand and appreciate your craft.

Disadvantages of Selling on Amazon Handmade

To sell on Amazon Handmade, weigh the drawbacks against the benefits of platforms like Etsy for your handmade goods. As an Amazon seller, one of the cons of selling on Amazon is the competition within the Amazon marketplace. With Amazon FBA, fulfillment by Amazon, fees can quickly add up, cutting into your profits.

Additionally, Amazon Handmade has stricter guidelines and may require more documentation compared to Etsy. While Amazon has a vast customer base, it may be harder to stand out among the crowd of listings, potentially affecting your visibility and sales. Consider these factors carefully when deciding which platform aligns best with your handmade business goals.

Unique Features of Amazon Handmade and Etsy

As a seller on both Amazon Handmade and Etsy, you'll notice distinct advantages and disadvantages that come with each platform. When it comes to Amazon Handmade, you might appreciate the wider reach and potential for increased visibility that Amazon offers. However, the personalized touch and sense of community that Etsy provides can be equally enticing. Here are some key points to consider:

  1. Etsy also fosters a strong sense of community among sellers, creating a supportive environment for artisans and crafters alike.
  2. Amazon Handmade offers a vast customer base, providing the opportunity for increased sales and exposure.
  3. Etsy offers customizable shop options, allowing sellers to showcase their brand and products uniquely.
  4. Amazon's streamlined shipping and handling processes can make managing orders more efficient for sellers.

Which Platform to Choose: Selling on Amazon Handmade or Etsy

When deciding between selling on Amazon Handmade or Etsy, consider factors like:

  • Fulfillment options
  • Subscription and selling fees
  • Payment methods
  • Marketing reach

Each platform offers unique advantages and drawbacks that can impact your online business success. Take into account your specific needs and goals to make the best choice for your handmade products.

Fulfillment Options: Etsy vs Amazon Handmade

For those looking to decide between selling on Amazon Handmade or Etsy, consider the fulfillment options available on each platform. When choosing where to sell products, fulfillment plays a vital role in your success as a seller. Here are some key points to help guide your decision:

  1. Etsy: Focuses on a more personal touch, allowing sellers to handle their own shipping and customer service, fostering a sense of community and craftsmanship.
  2. Amazon Handmade: Offers fulfillment through Amazon's vast network, providing quick and efficient shipping options, ideal for sellers looking for a more streamlined process.
  3. Professional Selling Plan: Both platforms offer a professional selling plan for those aiming to scale their business and access additional features to enhance their selling experience.
  4. Fulfillment Options: Evaluate your preferences and business needs to align with the platform that best suits your fulfillment strategy.

Subscription and Selling Fees: Etsy and Amazon Handmade Comparison

Considering the fulfillment options discussed earlier, you should now explore the comparison of subscription and selling fees on Etsy and Amazon Handmade to determine which platform better suits your needs. Etsy charges a $0.20 listing fee per item and a 5% transaction fee for each sale. In contrast, Amazon Handmade doesn't have a listing fee but charges a 15% referral fee on each sale.

Etsy also offers a Plus subscription for $10.00 per month, providing additional tools to help you sell your products more effectively. On the other hand, Amazon Handmade doesn't require a monthly subscription fee. Depending on your sales volume and preferences, the cost structure of Etsy and the fee system of Amazon Handmade will influence where you choose to showcase your handmade goods.

Etsy Payments vs Amazon Handmade Product Sales

In the comparison between Etsy Payments and Amazon Handmade product sales, you can now evaluate which platform suits your selling needs better based on their payment systems. When deciding between Etsy Payments and Amazon Handmade for selling your products, consider the following:

  1. Etsy Payments: Feel a sense of belonging within the vibrant Etsy community through their payment system tailored for sellers like you.
  2. Amazon Handmade: Connect with a vast audience of Amazon customers who might be looking for unique handmade products like yours.
  3. Etsy: Embrace the charm of selling on a platform known for its handmade and vintage goods, fostering a community of artisans.
  4. Selling on Etsy: Join a marketplace where your creations can find appreciation and where you can engage with like-minded individuals.

Marketing Reach: Etsy Platform vs Amazon Handmade

To maximize your audience reach, compare the marketing capabilities of Etsy and Amazon Handmade when deciding where to sell your products.

Etsy is known for its strong community feel, making it a great platform for connecting with like-minded individuals who appreciate handmade goods. By selling on Etsy, you tap into a customer base that actively seeks unique, artisanal products.

On the other hand, Amazon Handmade benefits from the vast reach of the Amazon marketplace, exposing your products to a broader audience. While Etsy focuses on handmade and vintage items, Amazon Handmade caters to a wider range of categories.

Consider your target market and the style of your products to determine whether selling on Etsy or Amazon Handmade aligns better with your marketing goals.


When choosing between Amazon Handmade and Etsy, remember this: Amazon is like a bustling city with endless opportunities but can be overwhelming, while Etsy is like a cozy village with a tight-knit community but limited reach.

Decide based on your goals - do you want to be a small fish in a big pond or a big fish in a small pond? Choose wisely, and thrive in the marketplace that suits your needs best.

Written by
Grace S.

Grace's specialty is in managing Amazon PPC, social media, and inventory systems. She's been an integral part of the General Admin team for various Amazon brands for 3 years and is also a valuable contributor to the PPC Farm blog where she imparts her knowledge and practical experience to empower Amazon customers and sellers alike.

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