Amazon Marketing Agency: How to Find the Right Agency to Grow Your Brand and 5 Things Bad Agencies Do to Avoid​

Amazon Marketing Agency

Finding the best Amazon Marketing Agency for your business can be challenging.  

And as an Amazon seller, it can be overwhelming to juggle all the responsibilities that come with running your business on Amazon, such as sourcing products, handling inventory, and running advertising campaigns.

So in this article, we will show you how Amazon marketing services can help you grow your brand on Amazon and what to look for in an agency so you can choose one that is best for you and your business.

Key takeaways

  • Amazon marketing agencies have the expertise and strategies to optimize your product listings, drive targeted traffic, and boost sales and revenue.
  • These agencies specialize in Amazon advertising and digital marketing, utilizing pay-per-click (PPC) campaigns, keyword research, and data analysis to maximize effectiveness.
  • When you hire an Amazon Marketing Agency, they provide you with a team of amazon experts, time-saving benefits, data-driven strategies, and access to advanced resources.

What Does the Best Amazon Marketing Agency Do?

Working with a good Amazon agency can be a game-changer.  

These agencies have the expertise, resources, and strategies to optimize your product listings, drive traffic to your page, and ultimately increase not only your sales but also revenue.

The difference between working with an agency versus doing it yourself is like night and day – while you may have some basic knowledge of Amazon advertising, these agencies specialize in maximizing your visibility on the platform and ensuring that your products reach the right audience.  

So why not take advantage of their expertise and experience to take your business to new heights?

How Do Amazon Marketing Agencies Work?

When it comes to Amazon marketing agencies, understanding how they work can greatly benefit your business.

An amazon marketing agency is a specialized firm that helps businesses promote their products on the Amazon platform through various strategies and techniques. They have experts who are well-versed in the intricacies of Amazon advertising and digital marketing.

These agencies utilize pay-per-click (PPC) campaigns to drive targeted traffic to your product listings, increase visibility, and boost sales. They analyze market trends, conduct keyword research, optimize product listings, and monitor campaign performance to ensure maximum effectiveness.

By partnering with an Amazon marketing agency, you can tap into their expertise and experience to create successful marketing campaigns that will help your business thrive on the world’s largest e-commerce platform.

What’s the Difference Between Working With an Amazon Agency Versus Doing It Yourself?

Working with an Amazon marketing agency can provide you with expert assistance and valuable insights that can make a significant difference compared to doing it yourself.

Here are 4 reasons why working with an Amazon marketing agency is beneficial:

  1. Expertise: An Amazon marketing agency specializes in marketing on the platform, meaning they have extensive knowledge and experience in navigating Amazon’s complex advertising ecosystem.
  2. Time-saving: Managing successful Amazon ad campaigns requires continuous monitoring and optimization. By outsourcing this task to an agency, you can free up your time to focus on other aspects of your business.
  3. Data-driven strategies: A reputable agency will leverage data analysis to develop effective digital marketing strategies tailored specifically for your products and target audience.
  4. Access to resources: An Amazon marketing agency typically has access to advanced tools, software (sometimes even proprietary), and industry connections that can help maximize your success on the platform.

Why You Need a Marketing Agency That Specializes in Amazon Marketing Services for Your Amazon Business

Lots of sellers choose to outsource their PPC management but they often end up going with a generic agency that kind of, sort of also does Amazon.

This could end up being a big mistake and a big waste of money.

Full disclosure, yes we are an agency that specializes in Amazon so of course, we are a little biased. But we’ve also been selling products on Amazon for over 8 years. So we’re coming at this from the perspective of sellers.

Why Generic Agencies Aren’t the Best Option for Amazon Sellers

There are numerous agencies with experience in Amazon marketing, but not all of them specialize in helping you become a successful seller on Amazon.

If they specialize in everything, they specialize in nothing.

In fact, many of these agencies lack a deep understanding of what it truly takes to thrive on Amazon, often resorting to replicating strategies from other platforms.

Furthermore, even if they are knowledgeable about Amazon ads, their Account Managers are frequently stretched thin managing multiple accounts, leaving them with limited time and capacity to dedicate to crucial tasks such as keyword research, significant optimizations, and more.

In addition, these generic agencies often come with higher price tags since they need to maintain a larger staff to cover their extensive range of services.

So, what can an Amazon expert bring to the table for your business?

What Amazon Specialists Can Offer Your Business

A proficient Amazon-focused agency possesses the expertise and resources necessary for success in various critical areas, including:

  1. Efficient Strategy: When it comes to growing your business, an agency specializing in Amazon advertising excels in devising a more effective Amazon Marketing strategy than a general marketing agency. Their extensive experience with the platform and its user base makes all the difference.
  2. Optimized Campaigns: Amazon experts understand precisely which tactics to employ to achieve your specific objectives. This could involve reducing ad inefficiencies or lowering your Advertising Cost of Sales (ACoS).
  3. Grow Organic Sales: A reputable Amazon agency actively works to decrease your reliance on ads over time while enhancing your organic sales. An Amazon specialist is well-versed in accomplishing this through strategies like the PPC flywheel.

Now, the question is, how should you go about identifying the top agency that specializes in managing Amazon ads?

How to Choose the Right Amazon Advertising Agency as an Amazon Seller

Let’s dive into some tips for finding the right agency to help you with your Amazon marketing needs. We’ll explore the key considerations when seeking assistance, from identifying your specific challenges to evaluating an agency’s services. So, whether you’re looking to boost your PPC efforts or manage your ACoS more effectively, we’ve got you covered.

Figure Out What Your Pain Points Are

First things first, take some time to identify your specific challenges and what you’re seeking in an agency.

For instance, have you already made progress with your PPC (Pay-Per-Click) efforts and want to take them to the next level? Or maybe you’re finding it tough to manage your ACoS (Advertising Cost of Sales) and could use some help to make your ad spending more efficient and reduce unnecessary costs.

The best agency is the one that can help you with your specific goals and challenges.

Look at What Services They Are Offering

Another helpful tip, which might sound pretty straightforward, is to hop onto the agency’s website and head over to their “services” section.

If you come across a long list of services where Amazon marketing seems like an afterthought, it might be a good idea to explore other options.

For example, if their services section looks something like this:

A table presenting various types of social media marketing, including Amazon marketing agency services.

This agency seems to do a lot of different things, but what are they actually good at? It’s hard to tell.

Experience in Amazon Marketing, Better Yet, Experience Selling on Amazon

Look for an agency that has extensive experience in Amazon marketing, and one that knows what it takes to sell on Amazon.

Here are four reasons why working with an experienced Amazon agency can greatly benefit your business:

  1. Expertise: An established Amazon agency has deep knowledge and understanding of the platform’s algorithms, guidelines, and trends. They know how to optimize product listings, improve visibility, and increase sales.
  2. Targeted Strategies: With their expertise, an experienced agency can develop tailored strategies to help you reach your specific goals on Amazon. Whether it’s increasing brand awareness or driving more conversions, they will implement effective tactics to maximize your marketing efforts.
  3. Proven Results: By partnering with an agency that has a track record of success in selling on Amazon, you can have confidence in their ability to deliver tangible results for your business. Their experience allows them to navigate the intricacies of the platform and achieve optimal outcomes.
  4. Holistic Approach: An experienced agency specializing in Amazon marketing understands that success on the platform requires a comprehensive approach. They will leave no stones unturned and continuously monitor and optimize your listings.

Transparency in Reporting

With an experienced Amazon marketing agency, you can expect transparent reporting that provides valuable insights into your business’s performance on the platform. Transparency in reporting is crucial for understanding how your online marketing efforts are driving sales and impacting your bottom line.

Marketing experts at an Amazon agency have the expertise to analyze the data and metrics from your campaigns, allowing you to make informed decisions about future strategies. They will provide detailed reports that break down key performance indicators such as advertising cost of sales (ACoS), conversion rates, and return on ad spend (ROAS).

This level of transparency empowers you to track the success of your business, identify areas for improvement, and optimize your advertising budget accordingly.

5 Shady Things Bad Agencies Do to Secretly Screw You Over and How to Avoid Them

In the dynamic world of Amazon PPC, not all agencies play fair. It’s crucial to be aware of some underhanded tactics that could harm your business. Here’s a rundown of five shady practices to watch out for and strategies to safeguard your interests:

Bidding on Branded Searches

Bidding on branded searches could be the right move if customers can easily be swayed to competitor products or if your products are not ranked well on branded searches. In these cases, bidding might be necessary to secure sales and profitability.

However, if customers are likely to buy your product regardless, then bidding on branded searches is seen as unnecessary. In such scenarios, you would be paying for clicks that you might have received organically, essentially incurring costs without tangible benefits.

Some agencies bid on branded searches without your knowledge, which can inflate your advertising costs without delivering proportional value. It’s a clever trick to appear effective while simply capitalizing on your existing brand strength. To avoid this, insist on transparency and regular reporting on bidding strategies.

Charging Based on Ad Spend

There’s a common belief in the PPC world that more ad spend equals more sales. But let’s hit the brakes there for a moment.

Spending more on ads is not guaranteed to actually make you more profit. In fact, a lot of times it will eat right into your profit. That’s why we’d recommend working with agencies that charge you based on your Ad Revenue, not Ad Spend.

Agencies charging based on your ad spend can misalign with your profitability goals. Higher spending doesn’t always equal higher returns. Look for partners who charge based on PPC Revenue, ensuring their goals align with increasing your profits.

Not Letting You Set Goals on the ASIN-Level

If your software or agency doesn’t let you set specific goals on the ASIN-level (or more ideally the term-level) then you’re inevitably losing money.

We’ve had folks share with us that their agency only lets them set a target ACoS on the account-level which and our jaws dropped. Not only is your account-level ACoS basically just a vanity metric but by focusing on that number along you’re going to miss a ton of potential issues or potential for growth within your account.

Straight up Not Advertising ASINs Even Though You Have Inventory

Now, of course communication is key and it’s always going to be best to over-communicate with your agency so they can better understand your business but that being said, your agency or software should be able to detect when you have new products or have re-stocked inventory and they can re-start advertising.

We’ve heard horror stories of products not being advertised for months without the client knowing causing them to re-consider whether or not it was even a viable product when in reality it was simply not being advertised at all. Yikes!

Single Keyword Campaigns

While there’s a time and place for single-keyword campaigns, more often than not they’re unnecessary and can be a sneaky way for agencies to add complexity to your account in order to make it more difficult for you to understand what’s happening with your ads and also make it harder for you to switch to something or someone else.

A good agency will balance campaign types to provide clear, understandable results.


Finding the right Amazon marketing agency can be a game-changer for Amazon sellers like you. Running a successful Amazon business involves various responsibilities, from product sourcing to inventory management and advertising campaigns. In this article, we’ve explored how an Amazon  agency can benefit your business and help it thrive on the world’s largest e-commerce platform.

However, it’s essential to choose the right Amazon marketing agency that specializes in Amazon, as generic agencies may lack the expertise needed for true Amazon success.

Remember, your time is valuable, and managing PPC on your own may not be the most cost-effective solution, especially when considering the opportunity cost of your time.

In the end, partnering with an Amazon agency allows you to tap into their experience and expertise, helping your business grow and succeed on the Amazon platform.

So, when it comes to Amazon marketing, why not leave it to the experts and take your business to new heights?

Written by
Carly M.

Carly is an eCommerce expert and founder of PPC Farm, an agency that specializes in elevating Amazon sellers through strategic PPC management. With over 11 years in the industry, her and her team have successfully managed thousands of ASINs, boosting visibility, sales, and performance for their clients.

Table of Contents
Ready to take your Amazon business to the next level?
Get a free PPC Check-up with an Amazon expert.
Whoop, got it! We'll reach out to you soon.
Yikes! Something's off. Please book a call or reach out at