Why You Need a Marketing Agency That Specializes In Amazon if You’re An Amazon Seller

amazon marketing specialist

Trying to find the best Amazon PPC management is hard. As an Amazon seller, it is very easy to get overwhelmed with all of the tasks that come with running your business. Sourcing products, managing inventory, and of course running advertising campaigns.

Lots of sellers choose to outsource their PPC management but they often end up going with a generic agency that kind of, sort of also does Amazon.

This could end up being a big mistake and a big waste of money.

In this article, we’ll explain why it’s important for you to use an agency that actually specializes in Amazon.

Full disclosure, yes we are an agency that specializes in Amazon so of course, we are a little biased. But we’ve also been selling products on Amazon for over 8 years. So we’re coming at this from the perspective of sellers.

Why Generic Agencies Aren’t the Best Option for Amazon Sellers

Yes, there are plenty of agencies out there with experience in Amazon marketing. But not all of them specialize in helping Amazon sellers like you actually succeed at selling on Amazon.

If they specialize in everything, they specialize in nothing.

In fact, many agencies don’t even know what it takes to be successful on Amazon and try to copy and paste strategies from other platforms.

Even if they do know their way around Amazon ads their Account Managers are very likely spread super thin with dozens of accounts. Meaning that they don’t have the time or capacity to do what’s best for your products —like keyword research, big optimization and more!

Not to mention that these generic agencies tend to be more expensive. They’ve typically got to support a much larger staff in order to cover all of the services they offer.

So what can an Amazon expert do for your business?

What Amazon Specialists Can Offer

The Amazon marketplace is a complicated one, which is why you need an agency that specializes in it.

An experienced Amazon-focused agency will have the skills and resources you need to succeed in a variety of areas, including:

  • Efficient Strategy. If you want to grow your business, an agency that specializes in Amazon advertising will be able to give you a better strategy than a general marketing agency because they have more experience with the platform and its users.

  • Optimized Campaigns. Amazon experts will know exactly which levers to pull to reach your specific goals. Whether that’s eliminating ad waste or lowering your ACoS.

  • Grow Organic Sales. Any good Amazon agency will actually work to reduce your reliance on ads over time and improve your organic sales. An Amazon expert will know how to do this via the PPC flywheel.

So how should you go about finding the best agency specializing in Amazon ads management?

How to Vet Agencies to Find the Best Option for Your Business

First, you should work on figuring out exactly what your pain points are and what you’re looking for in an agency.

For example, have you made some headway with your PPC and now you’re looking to scale? Are you struggling with managing your ACoS and need someone that can help you optimize your ad spend and eliminate waste?

Remember: The best agency is the one that can help you with your specific goals and challenges.

Another tip, which might seem pretty obvious, is to check out the agency’s website and head over to their “services” section.

If they’ve got a huge list of services and Amazon marketing is mentioned as an after thought then you may want to look elsewhere.

For example, if their services section looks like this…

This agency definitely does a lot but what are they actually good at? It’s hard to tell.

Finally, here are some agencies that we recommend that specialize in Amazon. Depending on what your business goals are, all of these agencies are potentially worth checking out.

PPC Farm (That’s us! We are awesome.)

We specialize in Sponsored Product campaigns and have basically mastered this area of Amazon ads. Our transparent pricing and 60-day money back guarantee make getting started low-risk and super easy. Give us a holler at Howdy@PPCFarm.com or visit our Contact Us page.

Ad Advance

If you’re ready to dive into Amazon DSP then these guys can definitely help you out. That’s their specialty!

Ad Badger

The Ad Badger software is a good option if you want to try to DIY your PPC or they also offer management services if you’re at a certain spending threshold.

PPC Entourage

They have their own software tool and they also offer management services based on a percentage of your ad spend.

How do you go about researching Amazon agencies? Have you found one you like yet?

Did anything in this article spark your curiosity or bring up a question? Comment below or email us at Howdy@PPCFarm.com. We love talking about PPC!

Written by
Carly M.

Carly is an eCommerce expert and founder of PPC Farm, an agency that specializes in elevating Amazon sellers through strategic PPC management. With over 11 years in the industry, her and her team have successfully managed thousands of ASINs, boosting visibility, sales, and performance for their clients.

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