Boost Your Amazon Sales with ChatGPT: A Beginner’s Guide to Crafting Irresistible Product Listings With AI

amazon product listing ChatGPT

Everyone is talking about ChatGPT these days.

But can it really help you with Amazon and eCommerce?

The short answer is yes!

But only if you know how to use it.

What is ChatGPT Exactly?

ChatGPT is an AI-based writing tool to help you create high-quality, engaging content. It allows you to create blog posts, social media posts, and product listings designed to convert.

The best part?

You don’t need to be a tech expert to use ChatGPT. It’s easy to use, saves you a ton of time, and can help boost your sales with fully optimized listing copy.

It’s also free! You can sign up here in minutes.

Why You Should Use ChatGPT to Help Write Your Amazon Listings

It just might be time to embrace the fact that we’re living in a time when robots can help make your life easier.

When it comes to brainstorming, it’s impossible for you, a mere human, to think of all the different ways someone might use a product. Even if you could, it would take a lot of time. As Shakespeare famously said, “Ain’t nobody got time for that!”

I like to think of myself as the pilot and ChatGPT as the airplane. I can steer ChatGPT toward the goal or destination that I choose.

There are three main things your listing needs to achieve.

  1. Your listing needs to be informative. You need to provide potential customers with all the information they need to make an informed buying decision.

  1. Your listing needs to be persuasive. You need to convince potential customers that your product is their best option.

  1. Your listing needs to be optimized for SEO. Or in other words, you want to ensure you’re using relevant keywords so that your listing appears in search results when potential customers are looking for products like yours.

ChatGPT can help you achieve all three of these goals.

And it can put it all together in a matter of hours, not days.

You’ll save a ton of time and likely end up with a better listing as a result.

Use ChatGPT for Amazon Keyword Research

You will absolutely still need to rely on tools like these that give you information about search volume.

However, ChatGPT can help you brainstorm different jumping-off points for your product keywords

Let’s say you are selling a set of sponges like this.

You might reasonably start your keyword research by looking up search volume for “sponge.”

That’s all well and good, but check out all of these other uses and names you’d miss out on.

Now we’re talking!

By phrasing the prompt just a little differently, you can get even more answers.

Now you’ve got a ton of possible keywords that you can potentially add to your listing.

You can also get related keywords by playing with the prompts.

Use ChatGPT to Write Features and Benefits for Your Product

Next, we will need some features and benefits for the product to flesh out the rest of the listing.

Ready? Don’t blink, or you might miss it.

Boom, baby!

You’d obviously want to make sure that these features and benefits are actually true about your product, but I mean…I want to buy this sponge already!

You can also re-phrase your prompts to get different results.

Or something like this.

Pretty much whatever you want!

So that’s great but what about your competitors? What are they talking about in their listings, and how can you make your product stand out?

Use ChatGPT for Amazon Competitor Research

Here’s how you can scrape the negative reviews from your competitors and spin them into something positive you can put into your listing. Got this idea from Chad Rubin.

Step 1: Use the Helium 10 Chrome extension to export a CSV of reviews from your competitor.

Step 2: Copy the reviews from the CSV plus the below prompt into ChatGPT. “Could you summarize the top 5 positive and top 5 negative reviews for this amazon product listing?”. You can only do like 20 reviews at a time though, because ChatGPT has a character limit so keep that in mind.

This is what you’ll get.

Step 3: Prompt ChatGPT with something like, “Could you turn those negative reviews into positive statements?”. Or “Could you reframe those negative reviews about my competitor as positive attributes of my product?”

It got a little confused on this one but with just a few edits you can easily add these attributes into your listing.

Putting it All Together: Create Your Listing

Alright, now you’ve got your…

  • Keywords
  • Features and Benefits
  • Competitor Review Info

So, let’s write that listing, baby!

Let’s say you’ve narrowed it down to this list of keywords that are relevant to your product and you’ve organized them by search volume. Of course you’d have way more than 10 but let’s go with it for the sake of example.

  1. Sponge
  2. Cleaning sponge
  3. Kitchen sponge
  4. Dish sponge
  5. Scrub sponge
  6. Scouring sponge
  7. Cleaning sponge
  8. Abrasive sponge
  9. Heavy-duty sponge
  10. Pot scrubber

Now watch this.

I mean, yeah it needs some editing but you’re pretty much done with the title.

Alright now on to the bullet points.

Here’s the prompt.

And the result.

And for the statements from the competitor reviews, you can add these into your product description.

Here’s what it would look like all together.


Scrub Sponge 6 Pack – Heavy-Duty Cleaning Sponges, Abrasive Pot Scrubber, Kitchen & Dish Cleaning Sponge, Scouring Sponge for Tough Stains

Bullet Points

  • High-quality material: Our heavy-duty kitchen sponge, made with high-quality materials, lasts longer and cleans dishes and surfaces more effectively.
  • Dual-purpose design: With a scrubber and soft side, our cleaning sponge tackles tough stains and gentler cleaning tasks for versatile use.
  • Antibacterial protection: Our dish sponge has antibacterial protection that helps prevent the growth of bacteria, ensuring a clean and safe kitchen.
  • Non-scratch surface: The non-scratch surface of our scouring sponge protects dishes and surfaces from damage while still effectively cleaning.
  • Odor resistance: Our kitchen sponge is designed to resist odors, ensuring it stays fresh and clean-smelling, even with frequent use.

Product Description

Versatile and Durable

Our sponges are the perfect solution for all your cleaning needs. Made from high-quality materials, they are designed to last longer than other sponges on the market, making them a great value for your money. They’re also versatile, able to tackle everything from tough stains to delicate surfaces, and are safe to use on all types of materials, including glass, tile, and stainless steel.

Heavy-Duty Cleaning Power

Need to tackle tough, stubborn stains? Our sponges have you covered! With their heavy-duty cleaning power, they can effortlessly cut through grease, grime, and dirt, leaving your surfaces sparkling clean. Whether you’re cleaning your kitchen, bathroom, or outdoor space, our sponges are up to the task.

Gentle on Surfaces

Don’t want to scratch or damage delicate surfaces? Our sponges are gentle enough to use on even the most fragile materials. From glass to porcelain, our sponges won’t leave any scratches or marks behind. So you can clean with confidence, knowing your surfaces are safe from harm.

Ergonomic Design

Cleaning can be tough on your hands, but not with our sponges! With their ergonomic design, they’re comfortable to hold, even during extended cleaning sessions. Plus, their unique shape makes them easy to maneuver in hard-to-reach areas, so you can get every nook and cranny spotlessly clean.

Environmentally Friendly

At [Brand Name], we’re committed to sustainability. That’s why our sponges are made from environmentally friendly materials, which means they won’t harm the planet. And, when you’re finished using them, they can be easily disposed of without adding to the world’s growing landfill problem.

Affordable and Convenient

Our sponges are not only effective and eco-friendly, they’re also affordable and convenient. With their long-lasting durability, you won’t have to keep replacing them like you would with cheaper sponges. And, because they’re available in multi-packs, you can stock up and always have one on hand when you need it.

Pretty neat.

Now you just need to clean it up a bit and plug that all into Amazon and you’re good to go.

Finally, it’s important to remember that ChatGPT is not perfect and you will absolutely need to edit any of the text that it puts out. But clearly, it’s a powerful tool that you’ll want to have in your Amazon arsenal.

Big List of ChatGPT Prompts to Use for Writing Your Amazon Listing

Sometimes using slightly different prompts can give you very different results. And if you don’t love what ChatGPT wrote the first time, you can always try out different prompts or even start a brand new chat.

Here are some more ideas.

Keyword Generating Prompts

  1. What are some keywords that describe the main features of my product?
  2. What are some related products or services that people might be searching for?
  3. What words or phrases would people use to search for my product on search engines?
  4. What are some popular hashtags related to my product or industry?
  5. What are some long-tail keywords that I should be targeting to reach my audience?
  6. What are some buzzwords or industry jargon that my potential customers might be using?
  7. What are some location-based keywords that I can use to target customers in specific regions?
  8. What are some action words or verbs that can be associated with my product?
  9. What are some words or phrases that evoke emotions or feelings related to my product?
  10. What are some trending topics or keywords that are related to my product?

Features and Benefits Prompts

  1. Describe the features of my product and how they benefit customers.
  2. What makes my product unique and different from other similar products?
  3. How can I frame my product in a way that will appeal to eco-conscious customers?
  4. What are some effective ways to highlight the durability and long-lasting qualities of my product?
  5. How can I communicate the value of my product in a way that will resonate with customers who are on a tight budget?
  6. What are some creative ways to describe the color and design of my product?
  7. What are some phrases or words that will appeal to customers who are looking for a high-quality, premium product?
  8. How can I communicate the versatility of my product and the different ways it can be used?
  9. What are some effective ways to address any potential concerns or hesitations that customers might have about purchasing my product?
  10. How can I describe the packaging of my product in a way that will appeal to customers and help my product stand out?

Are you using ChatGPT or other AI to help you write Amazon listings? We’d love to hear about it!

Did anything in this article spark your curiosity or bring up a question? Comment below or email us at We love talking about PPC!

Written by
Carly M.

Carly is an eCommerce expert and founder of PPC Farm, an agency that specializes in elevating Amazon sellers through strategic PPC management. With over 11 years in the industry, her and her team have successfully managed thousands of ASINs, boosting visibility, sales, and performance for their clients.

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