How Do You Sell on Amazon? Beginner's Guide

how do you sell on amazon

Are you ready to dive into the vast ocean of online selling? Selling on Amazon is like setting sail on a ship, navigating through the turbulent waters of e-commerce. But fear not, for with our beginner's guide, we will be your compass, guiding you step by step on this exciting journey. From understanding the different business models available on Amazon to finding profitable products and creating a successful brand, we will provide you with all the tools and knowledge you need to set sail and conquer the Amazon marketplace.

So, are you ready to embark on this adventure and unlock the secrets of selling on Amazon?

Key Takeaways

  • There are multiple business models to choose from when selling on Amazon, including private label, wholesale, reselling/arbitrage, dropshipping, and handmade.
  • Conducting thorough product research is crucial to finding profitable products to sell on Amazon.
  • Sourcing high-quality products from reliable suppliers is essential for success on Amazon FBA.
  • Managing sales, inventory, and scaling your business are important steps to increase profits on Amazon.

What are the different ways to sell on Amazon?

When it comes to selling on Amazon, there are several different ways you can approach it. You have the option to be an individual seller, where you handle everything from listing products to shipping them out yourself. Alternatively, you can take advantage of Amazon FBA (Fulfillment By Amazon), which allows you to store your products in Amazon's warehouses and have them handle the fulfillment process for you.

There are also different seller account options available, depending on your needs and goals. Integrating with Amazon is another way to sell, where you can connect your existing e-commerce platform or website to Amazon for increased visibility and sales.

Individual seller

As an individual seller on Amazon, there are several different ways you can choose to sell your products. The first step is to create an Amazon seller account through Seller Central. Once you have set up your account, you can decide on the selling plan that best suits your needs. Amazon offers two main selling plans for individual sellers: the Individual Selling Plan and the Professional Selling Plan.

With the Individual Selling Plan, you can sell fewer than 40 items per month and pay a per-item fee, while the Professional Selling Plan allows you to sell an unlimited number of items with a monthly subscription fee. Whichever plan you choose, selling on Amazon as an individual seller gives you access to a vast customer base and the opportunity to grow your business.

Amazon FBA (Fulfillment By Amazon)

To sell on Amazon using the Fulfillment By Amazon (FBA) service, you have several different ways to choose from:

  • Retail Arbitrage: Purchase products from retail stores at a discount and resell them on Amazon for a profit.
  • Online Arbitrage: Source products from online retailers at a lower price and sell them on Amazon at a higher price.
  • Wholesale: Buy products in bulk directly from manufacturers or distributors and sell them on Amazon.
  • Private Label: Create your own brand and have products manufactured for you to sell on Amazon.
  • Liquidation: Purchase products in bulk from liquidation sales or auctions and sell them on Amazon.

Using Amazon FBA allows you to store your inventory in Amazon's fulfillment centers. Amazon handles the shipping, customer service, and returns, making it easier for you to focus on growing your business. Start selling on Amazon today and take advantage of the benefits of using FBA.

Seller account options

One of the key aspects to consider when selling on Amazon is understanding the different options available for your seller account. Amazon provides various seller account options to cater to different types of sellers and their business needs.

The first option is the Individual Seller account, which is suitable for sellers who plan to sell less than 40 items per month. It has lower fees but lacks certain features like access to advertising tools. The second option is the Professional Seller account, designed for sellers planning to sell more than 40 items per month. It offers additional features like access to advertising tools and the ability to sell in multiple categories. Another option is the Fulfillment by Amazon (FBA) program, where Amazon handles the storage, packaging, and shipping of your products.

This can be a great option for sellers looking to streamline their operations and take advantage of Amazon's extensive fulfillment network. Overall, understanding these seller account options will help you make an informed decision and choose the best fit for your business.

Listing products on Amazon

Now that you understand the different seller account options on Amazon, let's explore the various ways you can list and sell your products on the platform.

  • Sell as an individual seller: List your products on Amazon without a professional seller account.
  • Sell as a professional seller: Sign up for a professional seller account to access additional selling tools and features.
  • Utilize the Amazon Fulfillment Center: Take advantage of Amazon's fulfillment services to store, pack, and ship your products to customers.
  • Pay FBA fees: Fulfillment by Amazon (FBA) fees are associated with using Amazon's fulfillment services. These fees cover storage, packaging, and shipping.
  • Opt for Fulfilled by Merchant (FBM): Fulfill orders yourself and handle all aspects of storage, packaging, and shipping.

Integrating with Amazon

There are several different ways to integrate with Amazon and sell your products on the platform. The first option is to become an Amazon Business seller. This is ideal for businesses that want to sell to other businesses and enjoy benefits like bulk pricing and quantity discounts. Another option is Amazon Fulfillment, where you can store your products in Amazon's warehouses and let them handle shipping, customer service, and returns. This is known as FBA (Fulfillment by Amazon). It's a great option if you want to focus on growing your business without worrying about logistics.

Lastly, you can become a professional seller on Amazon, which gives you access to additional features and tools to help you scale your business. Whichever option you choose, integrating with Amazon is a smart move for any aspiring entrepreneur.

How do I start selling on Amazon as a beginner?

To start selling on Amazon as a beginner, the first step is to set up an Amazon seller account. This will allow you to list your products for sale on the platform. Once your account is set up, you can start understanding the basics of Amazon FBA (Fulfillment by Amazon) and how it works. From there, you can focus on marketing your products effectively and learning how to sell successfully on Amazon.

Setting up an Amazon seller account

To start selling on Amazon as a beginner, the first step is to set up your Amazon seller account. This account will be the platform through which you manage your inventory, sales, and customer interactions. Setting up your Amazon seller account is easy and straightforward. Here's what you need to do:

  • Go to the Amazon Seller Central website and click on "Register Now" to create your account.
  • Choose the type of seller account that best suits your business needs.
  • Provide all the necessary information, such as your business name, address, and contact details.
  • Set up your payment method and choose how you want to receive payments from Amazon.
  • Finally, set up your inventory level and decide whether you want to offer your products to Prime members.

Once your Amazon seller account is set up, you can start listing your products and selling on Amazon's vast marketplace. Remember to keep track of your inventory level and ensure timely fulfillment of orders to maintain a positive selling experience.

Listing products for sale

When starting out as a beginner selling on Amazon, the first step is to list your products for sale on the platform. Listing your products is essential to make them visible to potential customers and increase your chances of making a sale. To list your Amazon products, you need to create a product listing within your Amazon seller account. This involves providing detailed information about your product, such as its title, description, and images. Make sure to optimize your product listing by using relevant keywords and providing accurate and compelling descriptions.

Additionally, you can enhance your product listing by adding additional details like product variations, shipping options, and pricing. Once your product listing is complete, your product will be available for customers to purchase on Amazon. Remember to regularly update and optimize your listings to maximize your chances of success on Amazon.

Understanding Amazon FBA

If you're a beginner looking to start selling on Amazon, one of the best ways to get started is by understanding Amazon FBA. Amazon FBA, which stands for Fulfillment by Amazon, is a service that allows you to store your products in Amazon's warehouse and have them take care of the shipping and customer service for you. Here are five key things to know about Amazon FBA:

  • Amazon Warehouse: Your products will be stored in Amazon's warehouse, which means you don't have to worry about storing inventory in your own space.
  • Product Selection: You can find products to sell on Amazon through various methods, such as product research tools, analyzing market trends, or sourcing products from suppliers.
  • Fulfillment Process: Amazon will handle the picking, packing, and shipping of your products to customers, as well as provide customer service support.
  • Prime Eligibility: By using Amazon FBA, your products become eligible for Amazon Prime, which can attract more customers and increase your sales potential.
  • Scalability: Amazon FBA allows you to start small and scale your business as it grows, without the need for additional logistics and fulfillment infrastructure.

Understanding Amazon FBA can help you simplify the selling process and focus on growing your business on Amazon.

Marketing your products on Amazon

When starting to sell on Amazon as a beginner, one of the most crucial steps is effectively marketing your products to attract customers and generate sales. There are various ways to sell your product on Amazon and reach a wider audience. One way is to use Amazon's platform and list your product directly on their website. This allows you to take advantage of their vast customer base and established brand. Another way to sell on Amazon is to use their fulfillment service, known as Amazon FBA (Fulfillment by Amazon).

This service allows you to send your products to Amazon's warehouses, and they take care of storage, packaging, and shipping. By using Amazon FBA, you can focus on marketing your products and leave the logistics to Amazon. To effectively market your products on Amazon, you can optimize your product listings with relevant keywords, use high-quality images, and encourage customer reviews.

Additionally, you can utilize Amazon's advertising platform, Amazon Sponsored Products, to increase visibility and drive traffic to your listings. By implementing these strategies and continuously monitoring your marketing efforts, you can increase your chances of success on Amazon.

Selling successfully on Amazon

To successfully start selling on Amazon as a beginner, it is essential to understand the key strategies and steps required to establish a thriving business on the platform. Here are five crucial steps to get you started:

  • Research profitable products: Utilize tools like Jungle Scout to find products with high demand and low competition.
  • Source reliable suppliers: Build relationships with suppliers who can provide high-quality products at the right cost.
  • Create a compelling product listing: Use your Amazon seller account to create a branded listing that stands out among millions of products.
  • Launch and promote your products: Implement marketing strategies to increase visibility and drive sales.
  • Manage your business: Use Amazon Prime fulfillment to streamline inventory management and ensure prompt delivery to customers.

What are the key factors to consider when selling on Amazon?

When selling on Amazon, there are several key factors to consider in order to maximize your success. Firstly, you need to carefully choose the right Amazon seller account option that aligns with your business goals. Secondly, you must decide on the fulfillment method that works best for you, whether it's using Amazon's FBA service or fulfilling orders individually.

Additionally, optimizing your product listings, understanding Amazon fees and costs, and providing excellent customer service are crucial elements to consider. By paying attention to these factors, you can increase your chances of selling effectively on Amazon.

Amazon seller account options

One important consideration when selling on Amazon is choosing the right seller account option to suit your business needs. Here are five key factors to consider:

  • Individual Seller Account: Ideal for casual sellers with fewer than 40 sales per month. It has lower fees but lacks access to advanced selling tools and features.
  • Professional Seller Account: Suitable for businesses planning to sell more than 40 items per month. It offers access to advanced tools, bulk listing, and advertising options.
  • Amazon FBA (Fulfillment by Amazon): Allows you to store your products in Amazon's fulfillment centers. Amazon handles order fulfillment, customer service, and returns on your behalf.
  • Amazon FBM (Fulfillment by Merchant): You handle storage, packaging, and shipping of products yourself. It gives you more control but requires more time and effort.
  • Amazon Handmade: Designed for artisans and handmade product sellers. It provides a platform to showcase and sell unique, handcrafted items.

Consider your sales volume, business goals, and level of involvement to determine the most suitable option for your Amazon selling journey.

Fulfillment options – FBA vs. individual fulfillment

When considering the key factors for selling on Amazon, it is essential to weigh the fulfillment options of FBA (Fulfillment by Amazon) and individual fulfillment. FBA is a popular choice among sellers because it offers several advantages. With FBA, Amazon takes care of the entire fulfillment process, including storage, packaging, and shipping. This means you don't have to worry about inventory management or dealing with customer returns. FBA also provides access to Amazon Prime, which can significantly increase your product visibility and sales potential.

On the other hand, individual fulfillment requires you to handle all aspects of order fulfillment on your own. While this option gives you more control, it can be time-consuming and may require additional resources. Ultimately, you need to consider your business goals, resources, and priorities to determine which fulfillment option is best for you.

Optimizing product listings

To optimize your product listings on Amazon, it is essential to consider key factors that will maximize your visibility and sales potential. Here are five factors to keep in mind:

  • Keywords: Research and use relevant keywords in your product title, description, and backend search terms to improve your visibility in Amazon's search results.
  • High-quality Images: Use high-resolution images that showcase your product from different angles, providing potential customers with a clear idea of what they will be purchasing.
  • Compelling Product Descriptions: Write detailed and compelling product descriptions that highlight the unique features and benefits of your product. Use bullet points to make it easy for customers to scan the information.
  • Pricing Strategy: Set competitive prices that attract customers while still allowing you to make a profit. Consider factors such as manufacturing costs, competitor prices, and customer demand.
  • Customer Reviews: Encourage customers to leave reviews for your products as positive reviews can significantly impact customer trust and increase your sales potential.

Understanding Amazon fees and costs

Understanding the fees and costs associated with selling on Amazon is crucial for maximizing your profitability and making informed business decisions. When selling on Amazon, there are several key factors to consider. First, there is the referral fee, which is a percentage of the item's sale price that Amazon charges for each product sold. This fee varies depending on the category of the product.

Additionally, there are fulfillment fees, which include picking, packing, and shipping the product to the customer. These fees also vary based on the size and weight of the item. It's important to factor in these costs when pricing your products to ensure you're still making a profit.

Lastly, there may be additional fees for optional services such as storage, advertising, and professional selling plans. By understanding and accounting for these fees, you can better plan and manage your Amazon business to achieve optimal profitability.

Customer service and satisfaction

One crucial aspect to consider when selling on Amazon is providing exceptional customer service to ensure customer satisfaction and loyalty. Here are five key factors to consider:

  • Prompt and Clear Communication: Respond to customer inquiries and concerns in a timely manner, providing clear and helpful information.
  • Accurate Product Descriptions: Ensure that your product listings accurately describe the item, its features, and any potential limitations.
  • Reliable Shipping and Delivery: Ship orders promptly, using reliable carriers, and provide tracking information to keep customers informed.
  • Hassle-free Returns and Refunds: Make the returns process easy and seamless for customers, offering refunds or replacements as needed.
  • Personalized Touch: Go the extra mile by including a handwritten note or a small freebie with the order to make customers feel valued and appreciated.

How to create a successful Amazon store?

To create a successful Amazon store, you need to optimize your product listings to improve visibility and attract customers. Utilize Amazon advertising tools to reach a wider audience and increase sales. It is also crucial to effectively manage your inventory and stock levels to ensure you can fulfill orders promptly. Building a trusted brand on Amazon and taking advantage of Amazon Prime membership benefits can further enhance your store's success.

Optimizing product listings for visibility

To create a successful Amazon store, you need to optimize your product listings for maximum visibility and sales. Here are five key strategies to help you achieve this:

  • Use high-quality product images: Clear, professional images that showcase your product from different angles will attract customers and increase conversions.
  • Write compelling product titles: Craft concise and descriptive titles that include relevant keywords to improve search rankings and catch the attention of potential buyers.
  • Optimize your product descriptions: Clearly communicate the features, benefits, and unique selling points of your product. Use bullet points and formatting to make it easy for customers to scan and understand.
  • Leverage customer reviews: Encourage satisfied customers to leave positive reviews. This social proof will build trust and credibility, leading to more sales.
  • Utilize relevant keywords: Conduct keyword research and incorporate these terms strategically throughout your product listing to improve search visibility.

Utilizing Amazon advertising tools

When creating a successful Amazon store, it is crucial to utilize Amazon's advertising tools effectively. These tools can help increase the visibility of your products, drive traffic to your store, and ultimately boost your sales. One of the most powerful advertising tools on Amazon is sponsored product ads. These ads allow you to promote your products within search results and on product detail pages, ensuring that your products are seen by potential customers.

Another effective advertising tool is the Amazon Stores feature, which allows you to create a customized storefront to showcase your brand and products. By utilizing these tools, you can create a compelling shopping experience for your customers and increase your chances of success on Amazon.

Managing inventory and stock levels

Managing inventory and stock levels is a crucial aspect of creating a successful Amazon store. To ensure smooth operations and satisfy customer demand, here are some key practices to follow:

  • Implement an efficient inventory management system to track stock levels accurately.
  • Regularly monitor sales data and use forecasting tools to predict demand.
  • Set up automated alerts to notify you when inventory levels are low, allowing for timely restocking.
  • Optimize your storage space by organizing products strategically and using Amazon's FBA program if applicable.
  • Maintain good relationships with suppliers to ensure a steady supply of products.

Building a trusted brand on Amazon

Building a trusted brand on Amazon requires a strategic approach to create a successful Amazon store. To start, focus on creating a professional and cohesive brand identity. This includes designing a visually appealing logo, creating compelling product descriptions, and using high-quality product images.

Building trust with customers is crucial, so make sure to provide accurate and detailed information about your products, including specifications, dimensions, and materials used. Customer reviews play a significant role in building trust, so encourage satisfied customers to leave positive feedback.

Additionally, consider joining Amazon's Brand Registry program to protect your brand and prevent counterfeit products from being sold under your name. By following these steps and consistently delivering high-quality products and excellent customer service, you can build a trusted brand on Amazon and create a successful Amazon store.

Utilizing Amazon Prime membership benefits

To continue building a trusted brand on Amazon and create a successful Amazon store, it is essential to leverage the many benefits of an Amazon Prime membership. Here are five ways you can utilize your Prime membership to enhance your selling experience:

  • Offer Prime-eligible products: By enrolling your products in the Fulfilled by Amazon (FBA) program, you can take advantage of Prime's fast and free shipping options, making your products more appealing to Prime members.
  • Access to Prime-exclusive deals: As a Prime member, you can participate in Prime Day and other exclusive promotions, giving you the opportunity to attract more customers and increase sales.
  • Enhanced visibility: Prime-eligible products are more likely to appear in search results and gain the "Prime" badge, which helps build trust and credibility among shoppers.
  • Customer loyalty: Prime members tend to be loyal customers who value convenience and fast shipping. By offering Prime benefits, you can attract and retain these valuable customers.
  • Prime Video advertising: With an Amazon Prime membership, you can also advertise your products through Prime Video, reaching a wider audience and gaining additional exposure.

What are the common challenges when selling on Amazon?

Selling on Amazon comes with its fair share of challenges. One common challenge is the intense competition and market saturation, making it difficult to stand out among millions of products. Managing inventory and logistics can also be a challenge, as you need to ensure timely product delivery and avoid stockouts.

Additionally, navigating Amazon's seller policies and regulations, understanding and optimizing search algorithms and rankings, and effectively handling customer feedback and reviews are all crucial aspects that require careful attention and strategy.

Competition and market saturation

When navigating the world of selling on Amazon, one of the common challenges that sellers face is the intense competition and market saturation. With millions of sellers and products on the platform, it can be challenging to stand out and capture the attention of potential customers. Here are five key points to consider:

  • High competition: Many sellers are vying for the same customer base, making it crucial to differentiate your product and brand.
  • Price wars: Competing solely on price can lead to decreased profitability and a race to the bottom.
  • Limited visibility: With countless products available, it can be difficult to get your product noticed by customers.
  • Counterfeit products: Some sellers may try to imitate or counterfeit your product, affecting your sales and brand reputation.
  • Changing algorithms: Amazon's search algorithms and ranking factors can impact your product's visibility, requiring constant adaptation and optimization.

Navigating these challenges requires strategic planning, continuous monitoring, and a commitment to delivering value to your customers.

Managing inventory and logistics

Navigating the intense competition and market saturation on Amazon requires strategic planning and continuous adaptation, and one of the common challenges sellers face is effectively managing inventory and logistics. When selling on Amazon, it is crucial to have a well-organized inventory system to ensure you have enough stock to meet customer demand without overstocking and incurring unnecessary costs. This involves accurately forecasting sales, monitoring inventory levels, and replenishing stock in a timely manner.

Additionally, efficiently managing logistics is essential to ensure timely delivery to customers. This includes coordinating with suppliers, arranging transportation, and optimizing the fulfillment process. Overcoming these challenges requires careful planning, utilizing inventory management software, and establishing strong relationships with suppliers and shipping partners.

By effectively managing inventory and logistics, you can provide a seamless shopping experience for your customers and maintain a competitive edge in the Amazon marketplace.

Dealing with Amazon's seller policies and regulations

One of the common challenges that sellers on Amazon face is navigating and complying with the extensive seller policies and regulations set by the platform. Selling on Amazon requires a deep understanding of these policies to ensure your business stays within the platform's guidelines. Here are five common challenges that sellers encounter when dealing with Amazon's seller policies and regulations:

  • Understanding restricted products: Amazon has a list of restricted products that cannot be sold on its platform. Sellers need to familiarize themselves with this list to avoid listing prohibited items.
  • Managing customer reviews: Amazon has strict policies regarding customer reviews. Sellers must adhere to guidelines to ensure they are obtaining reviews in an ethical manner.
  • Pricing policies: Amazon has specific rules regarding pricing, including price gouging and minimum advertised prices. Sellers need to follow these policies to avoid penalties.
  • Intellectual property rights: Sellers need to be aware of copyright and trademark laws to avoid infringing on other sellers' intellectual property. This includes creating unique product listings and avoiding counterfeit or unauthorized items.
  • Seller performance metrics: Amazon tracks seller performance metrics such as order defect rate, late shipment rate, and customer response time. Sellers need to maintain good performance to avoid suspension or removal from the platform.

Navigating Amazon's seller policies and regulations can be challenging, but by understanding and following these guidelines, you can successfully sell on the platform and build a thriving business.

Navigating Amazon search algorithms and rankings

To successfully navigate Amazon's search algorithms and rankings, you often face a variety of common challenges that require careful strategy and optimization. One of the biggest challenges is understanding how Amazon's search algorithms work. These algorithms determine the order in which products are displayed in search results, and they take into account factors such as relevance, sales performance, and customer reviews.

It's important to optimize your product listings with relevant keywords and high-quality images to increase your visibility in search results. Another challenge is competing with other sellers for top rankings. This requires a combination of factors including competitive pricing, excellent customer service, and positive reviews.

Additionally, staying up to date with Amazon's constantly evolving search algorithms and making adjustments to your strategies is crucial for maintaining a high ranking and driving sales.

Handling customer feedback and reviews

Handling customer feedback and reviews can be one of the most challenging aspects of selling on Amazon. As a seller, it is important to understand and address customer concerns and feedback to maintain a positive reputation and increase sales. Here are five common challenges you may encounter when handling customer feedback and reviews on Amazon:

  • Negative reviews: Dealing with negative feedback can be disheartening, but it is crucial to respond promptly and professionally to address the customer's concerns.
  • Product returns: Customers may request returns or refunds for various reasons. It is essential to have clear return policies and processes in place to handle these requests efficiently.
  • Competitor sabotage: Sometimes, competitors may leave fake negative reviews to harm your business. Monitoring and reporting such activities to Amazon is vital.
  • Inaccurate feedback: Customers may leave inaccurate or misleading feedback. Responding politely and providing accurate information can help mitigate the impact.
  • Lack of reviews: Building a strong reputation requires positive reviews. Encouraging satisfied customers to leave reviews can be challenging but is necessary for success on Amazon.


In conclusion, selling on Amazon can be a profitable and rewarding venture for beginners. By understanding the different business models, conducting thorough product research, and sourcing high-quality suppliers, you can create a successful Amazon store and launch your brand with confidence.

Just like a captain navigating through uncharted waters, this beginner's guide will equip you with the knowledge and tools necessary to sail towards success in the world of Amazon selling. So, set sail and embark on your Amazon journey today!

Written by
Mitch P.

Mitch has 3 years of experience working with different Amazon brands for PPC and Inventory management. She regularly contributes to the PPC Farm blog because she enjoys sharing her insights and real-world experience to help others navigate the ins and outs of Amazon PPC.

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