Good Conversion Rate on Amazon: Everything You Need to Know and How to Increase your Amazon Conversion Rate

what is a good amazon conversion rate

Ever wondered what is considered a good conversion rate on Amazon? Look no further! In this article, we'll break it down for you, also exploring the factors that can affect your conversion rates. Get ready to optimize your sales and watch your business soar!

Understanding Amazon Conversion Rate

Understanding conversion rates is crucial when it comes to selling products on Amazon. Conversion rate refers to the percentage of visitors who make a purchase after visiting your product page. By calculating your conversion rate, you can measure the effectiveness of your product listing and identify areas for improvement.

What is a Conversion Rate?

A conversion rate is a metric that measures the percentage of visitors who take a desired action, such as making a purchase or subscribing to a service. It is a crucial indicator of the effectiveness of your product listing and marketing strategies.

Why is Conversion Rate Important on Amazon?

Conversion rate is important on Amazon because it directly reflects the success of your product listing and marketing strategies. It is a metric that measures the percentage of visitors who make a purchase on your Amazon product page.

A good conversion rate indicates that your product listing is effective in convincing potential customers to make a purchase. On the other hand, a low conversion rate suggests that there may be issues with your product description, images, pricing, or customer reviews.

By understanding your conversion rate, you can identify areas for improvement and optimize your product listing to increase sales. The average Amazon conversion rate varies across different product categories, but a higher conversion rate is generally desired. Now, let's dive into how to calculate your conversion rate on Amazon.

How to Calculate Conversion Rate on Amazon

To calculate your conversion rate on Amazon, you can use a simple formula that measures the percentage of visitors who make a purchase on your product page. Here's how you can calculate your conversion rate:

1. Determine the number of visitors

Start by finding the total number of visitors to your product page. This can be obtained from Amazon's Seller Central or through third-party analytics tools.

2. Identify the number of purchases

Next, determine the number of purchases made from your product page during a specific time period. This includes both individual product purchases and multiple purchases from the same visitor.

3. Calculate the conversion rate

Divide the number of purchases by the number of visitors, and then multiply the result by 100 to get the conversion rate percentage.

What is Considered a Good Conversion Rate on Amazon?

When it comes to determining what is considered a good conversion rate on Amazon, it is important to analyze the data and look at industry benchmarks. A good conversion rate can vary depending on the product category, but generally, a rate above 10% is considered strong. However, it is important to continually strive to improve your conversion rate by optimizing your product listings, enhancing the customer experience, and utilizing effective marketing strategies.

What is the Average Conversion Rate on Amazon?

According to recent data, the average conversion rate on Amazon ranges from 3% to 10%. This means that for every 100 visitors to your product listing, you can expect 3 to 10 of them to make a purchase. It is important to aim for a conversion rate that is higher than the average to maximize your sales potential on Amazon.

Why is Having a High Conversion Rate Important?

Why is Having a High Conversion Rate Important?

Increased sales

A higher conversion rate means more customers are completing their purchase, resulting in increased sales for your products.

Improved rankings

Amazon's algorithm takes conversion rate into account when determining product rankings. A higher conversion rate can help your products rank higher in search results, leading to increased visibility and more sales.

Competitive advantage

A higher conversion rate sets you apart from your competitors and positions you as a trusted seller, attracting more customers to your offerings.

Better ROI

With a higher conversion rate, you can generate more sales from the same amount of traffic, maximizing your return on investment and boosting your overall profitability.

How to Increase Your Conversion Rate on Amazon

Here are four key steps to help you achieve this goal:

Optimize your product listings

Use relevant keywords in your product titles, bullet points, and descriptions to improve visibility and organic search rankings. Enhance your product images with high-quality visuals and accurate product information. We have a super handy guide on using ChatGPT to create irresistible listings to increase your conversion rate, try it out!

Utilize Amazon Advertising

Leverage Amazon PPC to drive targeted traffic to your listings. Utilize social media platforms and email marketing to promote your products and engage with potential customers.

Provide exceptional customer service

Respond promptly to customer inquiries and address any issues or concerns. Encourage customers to leave positive reviews and ratings, as they play a crucial role in building trust and increasing conversions. We also have an amazing guide to build customer loyalty on Amazon that will help increase your conversion rates.

Utilize Amazon Seller Central tools

Leverage the data and insights provided by Amazon Seller Central to track your conversion rate, identify areas for improvement, and optimize your selling strategies.


Overall, a good conversion rate on Amazon can vary depending on various factors such as the product category, competition, and the quality of listings. However, on average, a conversion rate of around 10% is considered good on Amazon. This means that out of every 100 visitors to your product page, 10 make a purchase. It's important to continuously optimize your listings and understand the factors that affect conversion rates to improve your chances of success on the platform.

Written by
Kristel D.

Kristel has been an administrative manager for various Amazon brands for over 4 years. She's a generalist with a wide range of experience handling essential aspects of Amazon business operations. Her expertise includes project management, customer service, and handling Amazon policy and compliance issues. Being well-versed in navigating the complexities of Amazon Seller Central, she enjoys contributing to the PPC Farm blog to share her knowledge on helping new sellers succeed in the marketplace.

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